Communications Committee Presentation January 2020

The Communications Committee convened Thursday, Jan. 23 with Joel Fishbein presiding and board members Charles Burdell-Williams and Tyrone Scott in attendance. The agenda included communications analytics and an overview of the Cheltenham School District Foundation’s activity from this past year. The communications analytics conversation centered on social media outcomes, which were not nearly as high as they were during and immediately after the football team’s playoff run, but still good. Comparatively, CSD had as good of a month as North Penn, which has nearly three times the likes. The district Instagram (1,301 followers) and Twitter (949 followers) accounts continue to build their audiences. Board meeting streaming took a marked turn up, with the January meeting spotlighting Elkins Park recording 33 viewers, including 26 new ones. The texting rollout, which occurred three days prior garnered 2,617 opt-ins. The presentation on the foundation included an overview of its main activities: Innovative Educator Grants, Community Engagement Events and Scholarships. During this grant cycle, the foundation doled out more than $25k to 33 teachers in seven schools to help fund innovative projects. The foundation’s annual Food Truck Jamboree (766 attendees, $7086.50) and Dine en Blanc (189 attendees, $7,287 raised) were both profitable while building community.  In June, the Foundation also awarded $8,500 to 15 graduating seniors through a variety of named scholarships. The next Communications Committee meeting is Thursday, Feb. 27 at the Administration Building (2000 Ashbourne Rd., Elkins Park).

comms comm 01-23-2020.pdf, 4.15 MB; (Last Modified on January 30, 2020)