Strategic Goal No. 6: Communication

PERFORMANCE OBJECTIVE 6.1: Develop and promote CSD’s unique brand.

SUBGOALS

• 6.1.1: Develop CSD’s brand.
• 6.1.2: Develop CSD’s brand identity guidelines.
• 6.1.3: Develop a digital CSD brand book.

PERFORMANCE MEASURES

• Calendar milestone dates
• Completion of tasks

PERFORMANCE OBJECTIVE 6.2: Develop and implement systems and procedures to streamline and formalize communications processes.

SUBGOALS

• 6.2.1: Develop communications plan.
• 6.2.2: Develop social media response plan.
• 6.2.3: Create crisis communication plan.

PERFORMANCE MEASURES

• Calendar milestone dates
• Completion of tasks

PERFORMANCE OBJECTIVE 6.3: Develop and sustain diverse structures for communication to cultivate and strengthen two-way communication and build mutually beneficial relationships with our stakeholders to help them understand and engage in the district’s vision, educational plans and challenges.

SUBGOALS

• 6.3.1: Create a more user friendly website.
• 6.3.2: Launch translation services.
• 6.3.3: Employee-focused communication.
• 6.3.4: Launch a family communication hub.

PERFORMANCE MEASURES

• Calendar milestone dates
• Completion of tasks